At StrategyLab Consulting

Our mission is to create lasting positive impact for organisations and the communities they serve by connecting strategy to everyday decisions, redesigning services and inspiring change.

We specialise in services to improve financial sustainability in local government, not-for-profits, state government, education and more.

Two women are sitting at a wooden table, looking at a laptop screen and smiling. One woman is wearing a black shirt with white polka dots and has dark hair. The other woman is wearing a light-colored sweater and has blonde hair. On the table, there is a bowl of cookies and two laptops.
Two women in business attire standing at a wooden table, discussing and pointing at a notebook. Items on the table include an open laptop, a disposable coffee cup, a whiteboard, and markers. Background features shelves with storage boxes.

Our Services

Two women standing in front of a whiteboard covered with colorful sticky notes, discussing strategic priorities for building better communities, including topics like inclusive communities, sustainable environment, local economy, leadership, and infrastructure.

Strategy & Engagement

Shape the future with clarity, purpose, and confidence. Inspire and connect people to realise meaningful results.

Two women and one man are gathered around a table, reviewing and discussing plans with drawings and sketches. They are pointing at the plans, and there is a laptop, a mouse, a red marker, and some papers on the table.

Service Planning & Review

Uncover efficiencies, reallocate resources, and improve service delivery without compromising outcomes.

A large group of people, dressed in business attire, gathered in a conference room with a view of a stadium outside the windows. A screen displays information about the event, titled 'FinPro Senior Finance Leaders' Summit 2025 in Danvers Room'.

Leadership & Innovation

Create an environment for your teams to connect with priorities, think boldly, and solve problems.

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What people say about us

  • "The facilitation of the FinPro Senior Leaders Summit by Liesl and Jen was outstanding. Rather than simply guiding discussions, the facilitators created an environment where senior finance leaders felt comfortable challenging existing thinking and sharing ideas openly, working towards practical solutions. What impressed us most was that the workshop didn’t end with a list of ideas, it produced genuine momentum. Participants identified clear priorities, and these outcomes have already shaped FinPro’s work program, including the establishment of FinPro Connect, the Service Planning and LTFP Special Interest Groups, and a range of professional development opportunities to support implementation. We would recommend them to any organisation looking to facilitate meaningful collaboration, strategic planning and organisational or sector-wide change."

    — Tony Rocca, President, FinPro

  • “I’ve had the pleasure of working with both Jen Reid and Liesl Westberry at Knox City Council, and I can confidently say they are driven, capable, organised and extremely professional in their approach. They offer a rare combination of strategic insight and practical execution, consistently delivering high-quality outcomes while fostering strong, positive relationships across the organisation. They approach issues with creativity and enthusiasm, along with clear communication that builds trust and collaboration.”

    — Judy Chalkley, Director Connected Communities, Knox City Council

  • “Really valued this process, allowed all staff from different areas to meet and network as an indirect benefit. Was a great process to help understand and inform change.”

    — Deliberative panel participant

  • “Very well facilitated, some really robust discussions and huge range of different views exchanged"

    — Workshop participant

  • “Was quick paced for complex ideas but understandable with so much content!”

    — Workshop participant

  • "Liesl and Jen have an outstanding ability to combine strategic insight with practical delivery. Their deep understanding of local government service planning, annual planning processes and service reviews allows them to adapt their approach to councils of any size and maturity. They are exceptional facilitators who create productive conversations, build trust and keep discussions focused on achieving meaningful outcomes. What sets them apart is their ability to understand an organisation's objectives and shape service reviews accordingly, ensuring the recommendations are practical, achievable and genuinely add value rather than simply producing another report."

    — Navec Lorkin, Chief Financial Officer, Knox City Council

Let’s chat!

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